In the next few weeks, I plan on launching a blog frontpage alongside my forum to act as an area for music news and certain things that won't fit or can't be placed on the forum. This brings up the issue, however, that my site name (The Voice Internet Radio) doesn't make much sense as the name of the blog, especially considering the content related to the station will be kept to the forum (whereas the blog will have more of an orientation on music news, music in tech, audio/video, etc.). As such, I've been considering rebranding the site to something more friendly toward the site, while the radio station and station-specific areas of the forum would keep the Voice "brand." My question is this: have you ever considered rebranding your site, or did you actually go through with it? If so, what was your experience? Any significant challenges, benefits, etc.? Are you ultimately glad that you made the change?
I did for a site a long time ago. It seemed to go well enough at the time. Don't ask me what it was called, I don't remember hehehe I do know it went from a long titled site to a shorter more appealing name. I kept the other name in place for a while with a redirect on it. The community members weren't too bothered and it did see an increase in traffic.
Another potential incentive...I just checked and the domain, Facebook, Twitter, and last.fm usernames are all available. Of course, that only makes the decision harder, haha...
Or easier, depending on your perspective! How old is your site now? If it's still young, now is the time to do it.
It's been open for less than a year and traffic has been very low lately...so that's what I'm thinking too--that now would be the optimal time.
Well seeing that it is the optimal time to do it, I would go for it, just make sure you have everything planed out before you go ahead, also have some content up on the blog too .
